Week 2

     The Budweiser advertisement was pointed towards people that are 21 or older. The target audience is people that drink alcohol and are 21 or older because the legal drinking age is 21. They are targeting drinkers because it is easier to persuade someone into buying their product rather than persuading a non drinker.

    The Life cereal advertisement is pointed at parents of younger kids. This commercial explains that the cereal isn't one of the boring nutrition cereals because it tastes good as well as being healthy. The parents are targeted rather than the children because the parents would be buying the cereal.

    The Nike commercial with Colin Kaepernick is pointed towards everyone. Everyone has a dream, whether they think they do or not. You shouldn't listen to people calling your dream crazy, because that's the point. You want to be the best their ever was in your dreams.

    We should be critical in the intended audiences so that the information is more touching to the people it was intended for. If you aren't a sports person, you shouldn't worry about a sports commercial because it doesn't affect you. If you know your target audience, you can more easily create an advertisement that is more appealing to them.

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